Despite all the media hype about what looks like success—abs and biceps rippling beneath the right shirt, the right fit and strut in designer jeans, or how much cashmere you need in your basic crew neck, you might be surprised to learn that neither body shape or height, nor the price or fit of your clothes is the best way to get to second base with a business client or a date. Studies and experience say that within 30 seconds, people determine if they want you in their personal space or mental focus based on what they see in our face! Precisely, it is the condition of the skin on your face and neck that people notice first, even more than the dreamy color or fire of your eyes, the cut or amount of hair you have, or the chisel of your features.

So it’s little wonder that today nearly 30% of all spa clientele are men.  They are waking up to the need for professional care and a daily regimen of basic, healthy, skin care. Here’s what a good spa can do for you, your skin, and the image you want to project.

In 45-60 minutes, the deep facial process transforms your skin from the top down, removing the dead and dying top layer and penetrating to the deeper layers that regenerate and renew. The facial involves a few basic steps, completed by a highly trained and knowledgeable technician with carefully chosen products to match your skin type, age, and present condition.  Here is the process:

  • Cleaning the surface layer of skin to remove any residue, oiliness, and dirt.
  • Performing a skin analysis, where the technician covers your eyes and looks at your skin through a brightly lit magnifying lamp.
  • Exfoliating, usually with a steam vapor directed at your face to open the pores. The technician will also carefully extract blackheads, whiteheads, and milia.  This process helps the treatments go deep into your skin and restore it from the bottom up. 
  • Massaging the face and neck to relax you and stimulate your skin and facial muscles
    Applying a mask targeted to your skin type, such as dry, oily, combination, sensitive, acne/break out, or mature. The mask stays on 15-40 minutes while you relax.
  • Applying toners and protective creams to recondition skin and protect it from sun and exposure.
  • Advising you on how to care for your skin daily at home.

Regular deep facials, 4-6 weeks a part, bring your skin to its intended level of health and renewal in about a year. The facials work to slough off old, dead skin cells that dull the surface, take life out of your face, and rob you of the vitality of your appearance. Facials encourage regeneration of fresh, healthy, skin that glows and projects light, giving you the look of attentiveness.  Fresh skin draws people’s attention to your presence. 

Healthy skin gives the impression that you care for yourself and that you’re the type of man who also cares for his loved ones and gives the same, caring attention to his work and to the people who do business with him.  Your appearance speaks volumes more than you’re probably aware of!

Facials and proper daily facial care benefit all skin types and conditions. In fact, facials also help men in other ways too. Some of their comments are below.  You’ll find a few you can relate to that make you decide to find success in your facials this year.

“It’s like a marketing tool for me. My skin says I do clean, healthy, trustworthy work because that’s just who I am.” 
Dan, pharmaceutical sales rep, Boston, MA

“The best revenge is success.  The better my skin looks, the better I look.  My ex-wife hates how good I look now!”  
Malcom, DJ, Atlanta, GA

“I wouldn’t admit this to just anyone, but the facial experience relaxes me like nothing else I’ve tried. When I’m relaxed, I’m more civil.  It’s as simple as that.”  
Wally, Construction Foreman, Huntington Beach, CA

“Spa facials helped me conquer a bad case of acne.  I got facials every month for a year, and they not only cleared up my face, it removed the redness and a lot of the scaring and evened out my sallow skin. Who knew a guy’s face could glow!" 
Ravi, law student, Grand Prairie, TX

It makes me look younger and more competitive, so I can go out there and compete with the young guys.”  
Gleason, Systems Engineer, Portland, OR


Speak with a cosmetic surgeon to get the information that will help you put your best face forward!